Exploring the Essentials of a BBA Program from Admission to Curriculum

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SRM University AP
Abstract
BBA Program

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A Bachelor of Business Administration (BBA) program offers comprehensive education in business fundamentals such as accounting, finance, marketing, management, and entrepreneurship. The curriculum combines theoretical knowledge with practical skills through case studies, projects, and internships. This program aims to develop critical thinking, problem-solving, and leadership abilities. Graduates are well-prepared for diverse business, consulting, finance, and marketing careers and for pursuing advanced studies like an MBA.

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