Corporate events are an essential part of every company. Behind the celebrations and meetings lie the opportunities to grow and network with the other brands and potential partners. At the same time, corporate events also leave lasting impressions on other stakeholders, such as clients and sponsors.
While corporate event management is overwhelming, one of the elements that makes it more complicated is how to create a buzz. It’s not enough to make noise about your upcoming event, but it should become popular before, during, and after the event.
In this article, we’ll discuss how to create and maintain the buzz of corporate events.
Before the Event
1. Share Teasers
Releasing teasers on your social media accounts, even if they’re just minor hints. In addition, you can release newsletters and other creative content, such as posters or save-the-date cards. Ensure that every announcement you make can spark the curiosity of your target audience.
2. Leverage the Followers of Influencers and Key Stakeholders
Does your event include sponsors, speakers, influencers, or partners? You can utilise their networks to reach an even wider audience. You can discuss whether they’ll be making the content or you’ll provide (and they’ll just share it). If they’ll be creating the content, provide the template for message consistency.
3. Create a Branded Hashtag
Hashtags are still relevant on social media and websites. During the planning stage of the event, it’s essential to craft the best hashtag that represents your brand and the event. This allows you to track the engagement and spark online conversations. For instance, if someone has already RSVPed and they want to share it online, they can use your hashtag to indicate which event they’re attending.
4. Publish Engaging Content
Social media short videos, such as Reels, Shorts, and Storeys, are becoming more popular, which is why it’s a great idea to release some of your teasers and other content in this format, aside from informing your target audience about what they can expect at the event.
5. Send Personalised Invitations
Email marketing is still relevant nowadays, and it’s made even better with a lot of tools to help you keep track of the engagement. However, when opting for email marketing, you should still personalise the messages instead of sending a generic email. Although it can be a daunting task, it ensures a higher engagement rate.
During the Event
1. Go Live on Social Media
Marketing the event doesn’t end once the corporate event starts. You still need more audience, even if it’s online. And one of the ways to achieve this is to go live on social media. Since this is a common practice nowadays, don’t forget to include it in your marketing plans.
2. Encourage Real-Time Engagement
Aside from the live Q&As, you can also include polls or live comments from the audience who can’t make it to the event. Don’t forget to include your hashtag in every content you post online. You can even encourage the online participants to comment using the hashtag to win prizes.
3. Capture Every Moment
One of the most common yet essential elements of a good corporate event management is to ensure that every moment is captured. So, if you don’t have an in-house team, hire the best videographers and photographers who have enough experience and equipment to cover the entire event.
4. Create Shareable Experiences
Nowadays, events are more than just people listening to speakers. To get the attention of the guests, corporate events now include fun contests, interactive experiences, and tailored activities. These activities also help gain shareable experiences, which make corporate events more engaging.
5. Features the Online Posts of the Attendees
It’s common for attendees to share the current happenings in the event they’re in, and feature some of these posts on your brand or event’s social media accounts. This allows your online followers to have a different perspective on the event.
After the Event
1. Post-Event Highlights
After the event, showcase the moments by creating a recap video. You can tag the attendees, sponsors, and other stakeholders, so that their followers can also see it. Aside from the video, you can also share some photos for promotional purposes.
2. Send Thank-You Messages
Send thank-you messages the same way you sent the invitation—personalised. That way, you can just look into the past emails and generate the content based on how you appreciate their presence during the event.
3. Ask for Feedback
Since this may not be your last event, ask the attendees for their feedback. Formulate different categories such as the schedule, programme, venue, and food, so that you can easily distinguish the things you need to improve, and those that should be done the way they were.
4. Repurpose Content
Keep the memories of the event alive by repurposing the sayings, quotes, and other relevant information mentioned in the event. You can turn them into short videos or screenshots, and tag the resource person.
5. Keep the Community Engaged
Lastly, encourage the attendees to join the mailing list and follow your brand or event on various social media platforms.
Final Thoughts
Creating a buzz before, during, and after an event can be one of the biggest challenges of corporate event management. By considering the tips mentioned in this article, you can ensure that your event will be more than a one-time thing.
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