MarkNtel Advisors recently published a detailed industry analysis of the Asia-Pacific Mobile Advertising Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
Asia-Pacific Mobile Advertising, Share, and Trends Analysis Report – Industry Overview and Forecast to 2028
The Asia-Pacific Mobile Advertising Market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.
Key Findings in Asia-Pacific Mobile Advertising Market:
- Historical Analysis: 2018 –2021
- Base Year: 2022
- Forecast Period: 2023-2028
Leading Market Players- Alibaba Group, Alphabet Inc., AppLovin Corporation, Baidu Inc., ByteDance Ltd., InMobi, Kakao Corporation, Meta Platforms, Inc., Mobvista, Tencent Holdings Ltd., Twitter Inc., Others
Key Highlights of the Report
- Market Dimensions And Projections
- Pricing Evaluation,
- Recent Strategic Moves by Companies,
- Primary Stakeholders,
- Analysis of Import and Export Trends,
- Competitive Landscape Assessment,
- Emerging Opportunities,
- Market Trends and Indicators
What are the major Driver the Asia-Pacific Mobile Advertising industry?
High Penetration of Social Media to Boost the Market Growth - The historical period has witnessed a mass increase in the number of social media users across the Asia-Pacific region to stay connected with personal and professional networks. The individuals have been using the social media platforms like Instagram, Facebook, Tik Tok and others to stay connected with friends and families and get updates about the happening events in an individual’s life. Besides, social media platforms have also provided various features like video calling, reels, and feeds which provide the customer with a cost-efficient source of leisure. Thus, various industries like e-commerce, consumer goods, and others have been engaged in advertising their products on these platforms to grab the attention of consumers in mass numbers. The region outperformed North America, and Europe in terms of social media app downloads in 2022. In 2022, India was the world’s largest market for Facebook, with highest number if app downloads. The Instagram users exceeded 230 million in India in 2022. In the same year, the WeChat users in China exceeded 1.22 billion.
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What segments define the Asia-Pacific Mobile Advertising Market from 2023 to 2028? How do these segments contribute to market dynamics and growth?
By Format Type
- Search
- Display
- Video
- Social Media
- Websites
- Others (MMS, SMS, etc.)
According to report, The search segment is expected to hold a considerable share of the market over the forecast period due to the growing internet surfing among the citizens in the region.
By End User
- Retail & E-commerce
- Media & Entertainment
- Healthcare
- BFSI (Banking Financial Service and Insurance)
- Education
- Travel & Tourism
- Automotive
- Others (Telecom, Government, etc.)
According to report, The retail and e-commerce segment would grab a significant share in the Asia-Pacific Mobile Advertising market during the forecast period due to the rising inclination of customers for purchasing electronics, apparel, and other products via online platforms.
Explore the Complete Asia-Pacific Mobile Advertising Market Analysis Report – https://www.marknteladvisors.com/research-library/apac-mobile-advertising-market.html
Geographical Analysis: Asia-Pacific Mobile Advertising Market
By Country
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
Asia-Pacific Mobile Advertising Industry Recent Development:
- In 2023, Aurora Mobile, a China based leading provider of customer engagement and marketing technology services became a strategic partner of WhatsApp in China
- In 2021, Mobvista – a mobile advertising company acquired Reyun which is a third-party mobile measurement and marketing technology company. Mobvista acquired Reyun worth around USD233 million in China.
- In 2019, Adways Inc., has signed an exclusive partnership agreement with mobile add platform- POKKT in India, Southeast asia, and Middle East Regions. The partnership would work to widen its reach in the Japan market by targeting more than 50 million app users in Japan.
Key Questions Addressed in This Study
- What are the primary factors driving the growth of the Asia-Pacific Mobile Advertising?
- How is the Asia-Pacific Mobile Advertising expected to evolve over the next five years?
- What key insights can be drawn from current trends shaping the market?
- What is the current market size, and how is it forecasted to change in the coming years?
- What is the future outlook for the market in terms of technological innovation and geographic expansion?
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Why MarkNtel Advisors?
MarkNtel Advisors is a leading research, consulting, And data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial And varied client base, including multinational corporations, financial institutions, governments, And individuals, among others.
Our specialization in niche industries informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing And forecasting, And trend analysis, among others, for 15 diverse industrial verticals.
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