How To Promote a Wedding Venue: Marketing Tips to Increase Bookings

How To Promote a Wedding Venue: Marketing Tips to Increase Bookings

A big part of a couple’s budget is spent on the wedding venue. The venue sets up the big day, and the couples want everything to be perfect. Due to the unique offerings of various venues in the marketplace, there is a high competition among businesses, trying to woo the same audiences.  So, wedding venue marketing is the key element of every business’s action plan.

Working according to a marketing plan enables couples to easily locate a suitable venue. While significantly contributing to your revenue from the property. According to a report $100 billion are spent on weddings in the U.S. annually. And the wedding events account for 20% of the revenue for hotels. So, there’s a huge market to tap.

Tips to Reach More Couples

Promote Your Wedding Venue According To Couples’ Needs-In the beginning, evaluate your marketing plan from the perspective of your potential customers. The direct customers for your property are the engaged couples, while secondary customers are the wedding planners. For hotels, this may come as a surprise. Marketing to couples directly may seem daunting but it offers a niche opportunity to reach more people. 

Try to understand the expectations of couples from a wedding venue and optimize your marketing campaign accordingly.

Promote On the Mediums Couples Use-The make the most of your wedding venue marketing direct it to the right people at the right time. Most couples book just a short time after their engagement. In other words, you have to grab the opportunity without delaying. So, make sure your venue is in front of them at the earliest opportunity.  

Use the following tips:

Create Targeted Facebook ads. With the easily available demographic data on Facebook. You can easily customize campaigns based on a user's age, location, relationship status, interests, etc.

Go to Pinterest. According to a survey, an estimated 40 million people use the platform as a wedding planning tool. So, your ad campaign on Pinterest can reach thousands of couples waiting to convert.

Attend in-person events. Face-to-face marketing is always effective, and the same tactic can be applied for wedding venues. Go to bridal expos and set up a booth to showcase your wedding venue’s unique offerings. 

Upgrade your social media Channels. Just having a social media page is not enough. Your efforts should be directed to making your wedding venue distinguishable on multiple social media platforms.

Use the following tactics:

Post frequently. Make a schedule for posting and keep to it. And ensure each post is made creatively to attract the attention of the audience. 

Use hashtags. If your post on Instagram has a hashtag, you will be able to attract 12.6% more audience than posting the same content without a hashtag. However, as with your posting on social media channels, restraint is important. In other words, limit yourself to a few relevant hashtags for each post.

The Bottom Line

The wedding industry is widespread, and there are many opportunities to capitalize on. Use the tips in the post to promote your wedding venue and gain more bookings.