Middle East & Africa Application to Person (A2P) Messaging Market Poised for Robust Growth, Forecasted to Expand at 4.2% CAGR from 2023-28
MarkNtel Advisors has released its latest report highlighting strong growth in The Middle East & Africa Application to Person (A2P) Messaging Market is projected to grow at a CAGR of around 4.2% during the forecast period, i.e., 2023-28.
Report Coverage
This report offers a comprehensive analysis of the Middle East & Africa Application to Person (A2P) Messaging Market, providing valuable insights across historical trends, current dynamics, and future forecasts.
- Base Year: 2022
- Forecast Years: 2023-28
- Historical Years: 2018-21
Middle East & Africa Application to Person (A2P) Messaging Market Overview
The market growth is favorably fostered by enterprises’ commercial and business requirements to connect with their consumers and bring in new consumers by propagating their business through messaging. Besides, as the region is expected to witness increasing urbanization & spreading development in numerous sectors, the demand for a direct connection between businesses & consumers through A2P messaging is bound to rise, moving the industrial ascension.
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Middle East & Africa Application to Person (A2P) Messaging Market Segmentation Outlook
The Middle East & Africa Application to Person (A2P) Messaging is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:
By Component
- Platform
- Services
By Application
- Authentication Services
- Promotional and Marketing Services
- Customer Relationship Management Services
- Pushed Content Services
- Interactive Messages
- Others
By Deployment
- On Premises
- Cloud
By Traffic
- Local
- Multi-country
By End Users
- Banking, Financial Services, and Insurance
- Retail and eCommerce
- Hyperlocal Businesses
- Healthcare
- Travel and Hospitality
- Others
By Country
- UAE
- Saudi Arabia
- Qatar
- Oman
- Turkey
- Egypt
- South Africa
- Morocco
- Nigeria
- Rest of Middle East & Africa
Middle East & Africa Application to Person (A2P) Messaging Market Driver
Spreading Digitalization & Increasing Mobile Subscriptions- The rapid adoption of digitalization resulting in an increasing number of mobile subscriptions, facilitates communication through A2P messaging systems driving the industry. With increased accessibility to smartphones, the availability of cheaper options, and the shift of consumers to communication through the Internet, the adoption of emerging technology is extending the enhancement of the market. Additionally, increasing mobile phone users facilitates communication between enterprises, businesses, application developers, and consumers, efficiently adding to the market value.
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Top Middle East & Africa Application to Person (A2P) Messaging Market Brands & Their Strategic Market Positioning
MarkNtel Advisors Research identifies Route Mobile, Comviva Technologies FZ-LLC, Tata Communications, Orange, China Mobile, Global Message Services, Infobip, Syniverse, Sinch, Twilio,Others as key players shaping the market landscape.
Middle East & Africa Application to Person (A2P) Messaging Market News
- In April 2023, Route Mobile, a top CPaaS provider for enterprises, OTT players, and mobile network operators, launched Route Guard. This Blockchain-based AI & ML solution aims to prevent spamming & phishing attacks.
- In March 2023, KORE Group Holdings announced the agreement to acquire Twilio’s IoT business unit to provide consumers with unified and seamless IoT solutions.
Key Questions Answered in the Report
- What is the market size (value & volume) along with the current & future trends, growth factors & challenges, etc.?
- How the industry has been evolving, and which segments would dominate the market during the forecast period?
- What are the key opportunity areas that companies foresee in the coming years 2028?
- Who are the key players in the market, and what are their competitive strengths?
- What are the key growth drivers & challenges associated with the market, and how would they impact the market through the forecast period?
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