The Cost of Facebook Ads in Perth – What to Expect in 2024

If you're a Perth business looking to grow online, Facebook Ads remain one of the most powerful tools for reaching your target audience. But how much should you budget for your campaigns in 2024? And when does it make sense to hire a Facebook Ads Agency in Perth to maximize your return on investment (ROI)?

Average Cost of Facebook Ads in Perth (2024)

Facebook Ads operate on an auction-based system, meaning costs fluctuate based on demand, competition, and targeting. Here’s what Perth businesses can expect in 2024:

• Cost Per Click (CPC): $0.50–$3.00 (varies by industry)

• Cost Per Thousand Impressions (CPM): $5–$20

• Cost Per Lead (CPL): $5–$50+ (depends on lead quality)

• Cost Per Acquisition (CPA): $20–$150+ (e-commerce, services, etc.)

Example: A local Perth café might spend $500–$1,500/month on Facebook Ads to drive foot traffic, while an e-commerce store could invest $2,000–$10,000+ for scalable sales.

What Affects Facebook Ad Costs in Perth?

Several factors influence how much you’ll pay for Facebook Ads:

1. Industry Competition

Highly competitive industries (real estate, finance, law) have higher CPCs because more businesses are bidding for the same audience.

2. Audience Targeting

Narrow targeting (e.g., "women aged 25-40 in Perth interested in fitness") can increase costs but improves relevance. Broad targeting may lower costs but reduce conversion rates.

3. Ad Quality & Relevance Score

Facebook rewards engaging, high-quality ads with lower costs. Poorly performing ads cost more due to lower relevance scores.

4. Seasonality & Demand

Peak seasons (Christmas, EOFY sales) increase competition, raising ad costs.

5. Ad Placement & Format

• Video & Carousel Ads often cost more but drive higher engagement.

• Right Column & Audience Network Ads tend to be cheaper but may have lower conversion rates.

How a Facebook Ads Agency in Perth Can Optimize Your Budget

Managing Facebook Ads in-house can be time-consuming and costly if not done right. A professional Facebook Ads Agency in Perth can help by:

✅ Strategic Budget Allocation – Ensuring your ad spend goes toward the best-performing audiences and creatives.
✅ Advanced Targeting – Using lookalike audiences, retargeting, and local Perth demographics to reduce wasted spend.
✅ A/B Testing – Continuously optimizing ad copy, images, and CTAs to improve ROI.
✅ Performance Tracking – Monitoring key metrics (ROAS, CPA) and adjusting campaigns in real-time.

Example: A Perth-based gym working with a Facebook Ads Agency in Perth might reduce its CPA from $80to$30 by refining audience targeting and ad creatives.

Is Hiring a Facebook Ads Agency in Perth Worth It?

If you’re spending $1,000+/month on ads but not seeing strong returns, an agency can help:

• Save Time – No more trial-and-error with campaigns.

• Lower Costs – Experts know how to reduce wasted ad spend.

• Better Results – Higher conversions, leads, and sales.

For Perth businesses serious about scaling, partnering with a Facebook Ads Agency in Perth is often the smartest long-term investment.

Final Thoughts

Facebook Ads remain a cost-effective way for Perth businesses to reach customers—but costs vary widely based on strategy and execution. By understanding pricing trends and working with a skilled Facebook Ads Agency in Perth, you can maximize your budget and achieve better results in 2024.

Need expert help with your Facebook Ads? Talk to experts today for a free audit of your campaigns