In the world of online coaching and digital entrepreneurship, having a skilled appointment setter on your team is more than just a convenience — it’s the foundation of a consistent and reliable sales pipeline.
But what exactly does an appointment setter do? And how can they help you grow your business without burning out?
Let’s break it down.
What Does an Appointment Setter Do?
An appointment setter is someone who connects with your leads (usually via DMs, emails, or inbound inquiries) and guides them to book a call with you or your sales team.
Their goal is to qualify leads, build trust, and ensure your calendar is filled with high-quality prospects.
Think of them as your first line of connection — someone who filters out the noise so you only talk to serious, aligned potential clients.
Why Appointment Setting Matters for Coaches and Experts
Chances are, coaches, consultants, and course creators would rather focus on getting results rather than chasing down their leads.
Here's how an appointment setter would step up:
They host the online 'meet and greet' for you.
They save you hours every week in lead follow-up.
They keep your calendar full with qualified leads for sales calls.
They create an element of consistency in your acquisition process.
That said, these artists enable you to do your job: that is to coach, create, and convert.
Is Appointment Setting Manual or Automated?
There are two sides to appointment setting:
Manual — human-to-human conversations on social media, email, or LinkedIn
Automated — employing systems such as chatbots, workflows, or CRM software
The optimum is a mix of both in your business: the big volume appeal is automated while human energy creates connection.
That's where our agency comes in. We build a done-for-you appointment-setup system that scales with your brand voice but maintains the connection.
What to Look for in an Appointment Setter
Whether you hire someone in-house or outsource this task to an agency, these attributes make a great setter:
Outstanding communication skills (written especially)
Able to build rapport quickly with others
Almost obsessive with following up and following through
At ease interacting with KPI and tracking metrics
Bonus points if they understand your niche and your audience, particularly if you are in coaching, wellness, or personal development.
Ready to Set More Appointments and Close More Clients?
If you're tired of inconsistent leads and empty calendars, it might be time to delegate this crucial task.
At Marne Semick, we’ve helped hundreds of coaches implement high-converting appointment-setting systems that work.
Comments
0 comment